Seeing that Jason Woliner directed this reminded me of his “Je Shirt” bit from like 2012. He made a novelty shirt company so he could sell a Che Leno t-shirt that was like the classic Che Guevara shirt but with Jay Leno’s face. He had a whole narrative on the Je Shirt website about how no one bought the shirts and he lost it all on them. I can’t really remember the details and the Je Shirt website doesn’t seem…